By Alvin Motilla
Video production equipment can overwhelm us.
But with proper mindset and knowledge of essentials, our focus remains on what’s crucial—creating video content.
I know you feel what I mean. You know, those moments when we cannot resist thinking so much (and so long) about equipment...;-) But, at the expense of the more important process of making videos. :-l
It’s not surprising that we’re vulnerable to “obsess” like that, because...
But, still, at the back of our minds, we feel the need to...
... Because we
want to focus more on the process of
making a good video presentation.
And this article hopes to address these concerns. :-)
First, let's take a look at...
Here’s how I deal with my own tendency to preoccupy with gear. You can adopt the same mindset to keep you safe from “gear obsession”. ;-)
Some of the ideas here may only strengthen what you already believe in (subconsciously). And some might appear new to you.
In a movie, the focus of the story is
usually on the “main character”. And the presence of “supporting characters”
helps to tell the story of the main character.
In video production, the focus of your efforts is on creating the content of your video. And gear only helps you make that video.
In other words,...
Video production equipment is secondary.
Your viewers care more about “what’s in your video”, than “what you use to make that video”. It is the content, or story, in your video that they connect with.
A means to an end.
No more, no less!
The end is self-expression and viewer connection through videos.
No matter how much you love cameras, lenses, video support systems, editing and graphics design software... they are only tools. Treat them as such.
If you’re someone who easily falls for the sexy, shimmering,
latest video gear and gizmos in the market, remember this fact...
You, the creative person, call the shots. Not the tools of your craft.
Your choice of which gear to buy and use, has to be inspired by your personal approach to making videos. You may end up choosing the “not-so-sexy” gear, but you end up with one, that helps you speak your character.
Hmmm, how is that possible?
The tools you choose become an extension of you. YOU are about personal creative expression. You use video production equipment, to communicate your ideas and attitude.
Unlike others who are "gear-possessed", you are the one who "possess" the gear... And, you are more excited about immersing yourself in the creative process, than looking at what’s new in the market.
Instead, impress them with your work--the
content of your video presentation.
And they become even more amazed, when they see you come up with something unique in your video, using only “shitty” tools, ;-) that others look down on.
So... let your work describe to your friends "who you are", more than the gear that you have.
Because if you feel that way, you’re
starting to obsess with gear. (In this case, the gear of others.)
So, if you’re on a video shoot, focus instead on your subject. As long as you have the tools that help you do your job, be happy with it.
The key here is contentment: accepting who you are... what you currently have... and making the most out of it.
If making videos happens to be your main
business, or only a side line, don’t fool yourself saying,...
“I need to buy that piece of gear to better serve my clients!”
... When, in fact, (and deep inside), it is the gear that you really (and only) care about.
You’re using it to benefit your clients and your audience. On that note...
It’s completely okay if you’re excited
about gear. (Who isn’t? I, myself, am glad I have dependable tools to use.)
But, you’ll be a lot happier when you have viewers who express their satisfaction with your work. And it starts to happen when you really care about their viewing experience.
Being viewer-oriented (instead of gear-oriented) is more than worth it. Emotional connection through videos!
Some people buy equipment they see from
others, without considering what kind of gear they really need.
What you need is what will serve your purpose for making a video.
So, instead of asking others, “What gear do you use?”, you need to ask yourself...
Think about these questions, and you’ll
be on your way to buying what you really need.
But you also need to...
I know it’s obvious...
... But, I know some people who even sacrifice their families’ needs, just to get expensive gear that they can’t afford enough. They put themselves in deep debt, using credit cards, or by borrowing money from others.
I think... we need to accept our financial capabilities... and recognize our priorities. Because in that way, we can make practical decisions in life.
You can certainly get a piece of gear that meets your purpose, at half the price of an expensive one, or even lower.
Don’t buy it yet!
And yet... I see some guys who are dying to buy it, only to “have a taste” of it... Then, after a period of using that same gear, they sell it because they realize that...
Buy a piece of gear that you’re sure you can use, and keep for a long time.
In a nutshell, your viewers want “visual-auditory experience”, that is pleasing enough. And the kinds of equipment needed in video production... are those that will help you provide viewers with that experience.
However, contrary to what others may think, “super-duper”, “ultra high” audio-video quality, is not mandatory. Why?
Because we also need to see the context in which we operate. And that includes...
look and sound of our videos have to be decent and good enough. Otherwise, they
will take away from viewers’ involvement in our videos.
Here’s a list of the basic video production equipment, as to category or "function". (They are the essentials we need to consider first, before we immerse in the “specifics” of gear.)
How do you feel when you see someone who is so obsessed with video gear? What's your take on "Gear Acquisition Syndrome"? Express your views!
Or, do you also get preoccupied with video equipment? If so, how do you deal with it? Share your story!
(You can even submit your own images that illustrate your views, if you like.)
Click on the links below, to see the attitude of others, for “Obsession with Video Production Equipment”.
They were all written by other visitors to this page… just like you. :-)