Video: Why do we make videos? It's not for entertainment only.

By Alvin Motilla and Jessica Motilla

Why do we make videos?

To create videos that emotionally connect with viewers by sharing authentic stories and experiences.

Learn more about it!

Key Takeaways: Why do we make videos?

Key Points:

  1. Starting Point: Acknowledges the excitement and potential fun of making videos.

  2. The Crucial Question: Emphasizes the importance of identifying your core inspiration before creating.

  3. Personal Experience: The speaker shares they also struggled initially ("feeling a bit lost").

  4. Source of Inspiration: Points to impactful videos (movies, documentaries, online clips) that emotionally resonate ("made you think, laugh, or cry") and "stay with you" as the key.

  5. Defining Goal: States the speaker's own goal: creating videos that resonate with viewers by sharing stories about real people and real experiences, similar to the impactful videos they've seen.

  6. The Core Message: Great videos connect emotionally and leave a lasting impression.

  7. Call to Reflection: Directly asks the listener/reader to identify their personal inspiration ("What's your inspiration for making videos?").

Actionable Insights:

  1. Identify Your "Why": Before hitting record, actively reflect on why you want to create videos. What truly motivates you? Don't skip this step.

  2. Analyze Impactful Content: Think deeply about videos that deeply affected you. What made them memorable? What emotions did they evoke? What was their core subject or message?

  3. Define Your Resonance Goal: Decide what kind of impact you want your videos to have on viewers. Do you want to inform, inspire, entertain, make them think, evoke specific emotions (laughter, empathy)?

  4. Connect to Authenticity: Consider if your inspiration aligns with sharing authentic stories or experiences (like the speaker's focus on "real people, real experiences"), as this is often a powerful source of connection.

  5. Use Personal Experience as a Guide: Your own emotional responses to other videos are a valuable blueprint for the type of connection you might want to create with your own audience.

In essence: The transcript below argues that the foundation of meaningful video creation is...

  • understanding your personal inspiration, drawn from videos that resonated deeply with you, and

  • using that to define the emotional impact or connection you aim to achieve with your own audience.


The primary action is self-reflection to uncover your unique "why."

The transcript: Why do we make videos?

So, you're thinking about making videos. Great! It can be a lot of fun.

But, did you ask yourself, what inspires you to create videos?

I know, it can be tricky to figure out at first. And I was there too, feeling a bit lost.

But here's what I realized...

Think about all those amazing movies, documentaries, or even funny clips you've seen online. The ones that stay with you, right?

They made you think, laugh, or maybe even cry. Great videos have a way of reaching us.

And that's what I want to achieve with my own videos – sharing stories about real people, real experiences.

To create videos that resonate with viewers, just like those videos that connected with us.

So, what about you? What's your inspiration for making videos?

Memory Aid: Why Do We Make Videos?

(Beyond Fun & Entertainment)

An infographic illustrating "why do we make videos"

Core Message

Great videos connect emotionally and leave a lasting impression.

5-Step WHY Framework (Mnemonic: S.P.A.D.E. — dig deep for your WHY)

S.P.A.D.E.
Letter Step Key Question Example Prompt
S Start with Fun What excites you about making videos? “I love the creative rush.”
P Pinpoint Inspiration Which videos made you think, laugh, or cry? “That docu that stayed with me.”
A Analyze Impact What made them memorable? “The raw, real storytelling.”
D Define Resonance Goal What do you want viewers to feel or do? “I want them to feel empathy.”
E Embrace Authenticity Are you telling real stories, real experiences? “Yes—true moments matter.”

Key Takeaways

  • Identify Your WHY before hitting record.

  • Study impactful videos you’ve seen—mine them for emotional cues.

  • Set an emotional target (inform, inspire, entertain, provoke thought).

  • Stay authentic—real people, real experiences resonate most.

  • Use your own emotional reactions as a blueprint for your audience’s journey.

Quick Recall Hook

“Feel it → Frame it → Film it.”

If you don’t feel it, your audience won’t either.

Reflection Prompt

What’s your inspiration for making videos?

Write it down before you press record.

FAQs: Why do we make videos?

What is the purpose of a video?

The purpose of a video is to communicate a message in a way that is engaging, easy to understand, and memorable.

Videos can inform, entertain, educate, or inspire an audience by combining visuals and sound to tell a story or demonstrate a concept effectively.

Why do you choose video?

Video is chosen because it simplifies complex ideas, appeals to multiple senses, and creates a more immersive experience than text or static images.

It can convey emotions and nuance clearly and is easy to share on different devices, making it a powerful medium for storytelling and communication.

Why do you make videos? For views or fun?

People make videos for fun, creative expression, and the joy of storytelling, even if views are low at first.

Many creators find making videos fulfilling and enjoy sharing their experiences, creativity, or knowledge regardless of audience size.

Do none of you make videos simply because you enjoy it?

Many creators do make videos simply because they enjoy it.

Video creation is a creative outlet and a way to share personal passions without pressure for fame or money, often bringing happiness and a sense of accomplishment.

Why should you even make videos on YouTube?

Making videos on YouTube allows you to reach a global audience, build a community, share your expertise, document your life or interests, and potentially earn income.

YouTube’s platform offers tools that make it easy to create, share, and connect with others.

Why did someone start making YouTube videos?

People start making YouTube videos for various reasons such as ...

  • personal expression,

  • sharing knowledge,

  • documenting life events,
     
  • marketing a business, or

  • simply as a hobby to fill time creatively and relax.

Why do you make YouTube videos?

Creators make YouTube videos to ...

  • express creativity,

  • connect with others who share similar interests,

  • share expertise, 

  • grow communities, and 

  • sometimes to turn their passion into a career.


Each creator’s motivation can vary widely.

Why do you make gaming videos?

Gaming videos are made to share gameplay highlights, teach game techniques, review games, and connect with the gaming community.

They also allow creators to inject personality and creativity into their hobby while building a social connection with viewers.

What do we need to make a video?

To make a video, at minimum you need ...

  • a camera (a smartphone works well),
     
  • a microphone for clear audio, 

  • a tripod or stabilizer, and 

  • editing software.


Good content and storytelling matter most, with equipment choices depending on budget and goals.

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