Video: Why do we make videos? It's not for entertainment only.

By Alvin Motilla and Jessica Motilla

Why do we make videos?

To create videos that emotionally connect with viewers by sharing authentic stories and experiences.

Learn more about it!

Key Takeaways: Why do we make videos?

Key Points:

  1. Starting Point: Acknowledges the excitement and potential fun of making videos.

  2. The Crucial Question: Emphasizes the importance of identifying your core inspiration before creating.

  3. Personal Experience: The speaker shares they also struggled initially ("feeling a bit lost").

  4. Source of Inspiration: Points to impactful videos (movies, documentaries, online clips) that emotionally resonate ("made you think, laugh, or cry") and "stay with you" as the key.

  5. Defining Goal: States the speaker's own goal: creating videos that resonate with viewers by sharing stories about real people and real experiences, similar to the impactful videos they've seen.

  6. The Core Message: Great videos connect emotionally and leave a lasting impression.

  7. Call to Reflection: Directly asks the listener/reader to identify their personal inspiration ("What's your inspiration for making videos?").

Actionable Insights:

  1. Identify Your "Why": Before hitting record, actively reflect on why you want to create videos. What truly motivates you? Don't skip this step.

  2. Analyze Impactful Content: Think deeply about videos that deeply affected you. What made them memorable? What emotions did they evoke? What was their core subject or message?

  3. Define Your Resonance Goal: Decide what kind of impact you want your videos to have on viewers. Do you want to inform, inspire, entertain, make them think, evoke specific emotions (laughter, empathy)?

  4. Connect to Authenticity: Consider if your inspiration aligns with sharing authentic stories or experiences (like the speaker's focus on "real people, real experiences"), as this is often a powerful source of connection.

  5. Use Personal Experience as a Guide: Your own emotional responses to other videos are a valuable blueprint for the type of connection you might want to create with your own audience.

In essence: The transcript below argues that the foundation of meaningful video creation is...

  • understanding your personal inspiration, drawn from videos that resonated deeply with you, and

  • using that to define the emotional impact or connection you aim to achieve with your own audience.


The primary action is self-reflection to uncover your unique "why."

The transcript: Why do we make videos?

So, you're thinking about making videos. Great! It can be a lot of fun.

But, did you ask yourself, what inspires you to create videos?

I know, it can be tricky to figure out at first. And I was there too, feeling a bit lost.

But here's what I realized...

Think about all those amazing movies, documentaries, or even funny clips you've seen online. The ones that stay with you, right?

They made you think, laugh, or maybe even cry. Great videos have a way of reaching us.

And that's what I want to achieve with my own videos – sharing stories about real people, real experiences.

To create videos that resonate with viewers, just like those videos that connected with us.

So, what about you? What's your inspiration for making videos?

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