Video: Why do we make videos? It's not for entertainment only.

By Alvin Motilla and Jessica Motilla

Why do we make videos?

To create videos that emotionally connect with viewers by sharing authentic stories and experiences.

Learn more about it!

Key Takeaways: Why do we make videos?

  • Identify your core purpose (your "WHY") before creating. Move beyond entertainment to define the specific emotional or intellectual impact you want your videos to have.

  • Aim for emotional connection. The most memorable videos resonate by making viewers feel something—whether it's inspiration, empathy, or curiosity.

  • Authenticity is non-negotiable. Stories about real people and genuine experiences create the strongest and most lasting impact on an audience.

  • Use your own reactions as a guide. Analyze videos that moved you to understand the techniques that create connection, and use those as a blueprint for your work.

  • Set a clear resonance goal. Define what you want your audience to feel or do after watching, such as feeling informed, inspired, or provoked to think.

The transcript: Why do we make videos?

So, you're thinking about making videos. Great! It can be a lot of fun.

But, did you ask yourself, what inspires you to create videos?

I know, it can be tricky to figure out at first. And I was there too, feeling a bit lost.

But here's what I realized...

Think about all those amazing movies, documentaries, or even funny clips you've seen online. The ones that stay with you, right?

They made you think, laugh, or maybe even cry. Great videos have a way of reaching us.

And that's what I want to achieve with my own videos – sharing stories about real people, real experiences.

To create videos that resonate with viewers, just like those videos that connected with us.

So, what about you? What's your inspiration for making videos?

Memory Aid: Why Do We Make Videos?

(Beyond Fun & Entertainment)

An infographic illustrating "why do we make videos"

Core Message

Great videos connect emotionally and leave a lasting impression.

5-Step WHY Framework (Mnemonic: S.P.A.D.E. — dig deep for your WHY)

S.P.A.D.E.
Letter Step Key Question Example Prompt
S Start with Fun What excites you about making videos? “I love the creative rush.”
P Pinpoint Inspiration Which videos made you think, laugh, or cry? “That docu that stayed with me.”
A Analyze Impact What made them memorable? “The raw, real storytelling.”
D Define Resonance Goal What do you want viewers to feel or do? “I want them to feel empathy.”
E Embrace Authenticity Are you telling real stories, real experiences? “Yes—true moments matter.”

Key Takeaways

  • Identify Your WHY before hitting record.

  • Study impactful videos you’ve seen—mine them for emotional cues.

  • Set an emotional target (inform, inspire, entertain, provoke thought).

  • Stay authentic—real people, real experiences resonate most.

  • Use your own emotional reactions as a blueprint for your audience’s journey.

Quick Recall Hook

“Feel it → Frame it → Film it.”

If you don’t feel it, your audience won’t either.

Reflection Prompt

What’s your inspiration for making videos?

Write it down before you press record.

FAQs: Why do we make videos?

What is the purpose of a video?

The purpose of a video is to communicate a message in a way that is engaging, easy to understand, and memorable.

Videos can inform, entertain, educate, or inspire an audience by combining visuals and sound to tell a story or demonstrate a concept effectively.

Why do you choose video?

Video is chosen because it simplifies complex ideas, appeals to multiple senses, and creates a more immersive experience than text or static images.

It can convey emotions and nuance clearly and is easy to share on different devices, making it a powerful medium for storytelling and communication.

Why do you make videos? For views or fun?

People make videos for fun, creative expression, and the joy of storytelling, even if views are low at first.

Many creators find making videos fulfilling and enjoy sharing their experiences, creativity, or knowledge regardless of audience size.

Do none of you make videos simply because you enjoy it?

Many creators do make videos simply because they enjoy it.

Video creation is a creative outlet and a way to share personal passions without pressure for fame or money, often bringing happiness and a sense of accomplishment.

Why should you even make videos on YouTube?

Making videos on YouTube allows you to reach a global audience, build a community, share your expertise, document your life or interests, and potentially earn income.

YouTube’s platform offers tools that make it easy to create, share, and connect with others.

Why did someone start making YouTube videos?

People start making YouTube videos for various reasons such as ...

  • personal expression,

  • sharing knowledge,

  • documenting life events,
     
  • marketing a business, or

  • simply as a hobby to fill time creatively and relax.

Why do you make YouTube videos?

Creators make YouTube videos to ...

  • express creativity,

  • connect with others who share similar interests,

  • share expertise, 

  • grow communities, and 

  • sometimes to turn their passion into a career.


Each creator’s motivation can vary widely.

Why do you make gaming videos?

Gaming videos are made to share gameplay highlights, teach game techniques, review games, and connect with the gaming community.

They also allow creators to inject personality and creativity into their hobby while building a social connection with viewers.

What do we need to make a video?

To make a video, at minimum you need ...

  • a camera (a smartphone works well),
     
  • a microphone for clear audio, 

  • a tripod or stabilizer, and 

  • editing software.


Good content and storytelling matter most, with equipment choices depending on budget and goals.

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