By Alvin Motilla
Find it hard to be a better videographer?
drags you down. Escape the trap. And move on to making great videos.
A typical scenario of someone who is in “one-person video production” is this...
You’re a videographer who’s been shooting and making your own video presentations. Then, time came when, after you evaluated your body of works, you felt a twinge and said to yourself:
“I don’t want to make so-so videos anymore! I want to come up with something great. Something that really wows the audience!”
So you start off to make your dream video. You brainstorm for ideas and strive to fulfill them on video.
Then you hit a wall!
You still end up with the same “so-so” video that you’re not happy about. You find it hard to make a great video presentation. And you’re confused. “What could be wrong!”, you say.
Here are some obstacles that I encountered myself as a videographer... and that you may be encountering as well... reasons why we find it hard to make great videos. Do you recognize any one of them?
Your desire is to improve, right? From making so-so videos
to making great videos?
A great video is simply one that engages the viewer. Forget your viewer in the creation process and you will fail to make a great video presentation.
Because to make a great video is to focus and to jump into the process of “making it”, while keeping an eye on your audience.
I see videographers who put so much importance on equipment. They
feel more excited to talk about cameras, lenses, software, and latest gadgets
than to talk about improving craft and creativity.
Gear becomes your obstacle if you treat them as the end, instead as tools.
Creating great videos is already challenging. If that’s really your goal, you need to feel more enthusiastic about the practice of “doing it” than anything else.
Peers are a great help if they are on the same direction
you’re heading to.
If you associate with people who are into the communication aspect of making videos, I think you’ll find it easier to make videos that connect with your audience.
But, if you hang out more with gear-oriented fellows, you’ll be having a hard time hitting your goal. Because you’ll be influenced to pay attention on trivial matters of video production.
You’ll also find it hard to make great videos when you’re always comparing yourself with another videographer.
If you’re doing that, you’re just triggering your feeling of insecurity. And you say to yourself, “There are videographers out there who are better than me.”
Well, it’s true! But it doesn’t mean you cannot produce your own great works. You can make original, engaging videos!
So, instead of hurting your ego by making needless comparisons, it’s better to...
“Formulas” are strict patterns about what elements to
include, and where to place them in your video presentations. It’s like a recipe whose
ingredients and proportions never change.
An example is using the same songs and placement of those songs for different wedding videos.
Formulas don’t work so well in terms of engaging your viewers. Because every project has its own viewers who have their own concerns.
And formulas restrain you from thinking creatively about how to cater to your viewers’ needs.
If you put so much
time and effort into the external look of your video, that can get in your way
of making better videos. Why?
Because it is the internal dynamics--"the inner workings"--that connect with your audience, more than the external look--or, "the external packaging".
The look of your video--color grading, effects, graphic design, widest "dynamic range" possible--may be impressive.
But, if you underestimate your video’s internal dynamics--the content, the flow of ideas, and audience reaction-- your presentation will just barely engage the audience.
Making great videos is no different than other creative
endeavors. It takes time, thought, intuition and care.
If you rush it, you may not recognize your own creative impulses that give freshness to your video... and you may fail to notice the faults in your presentation.
So, take your time and enjoy your work. :-)
Now that you know some things that hinder a videographer
from making better videos, you also know what obstacles to get past.
It takes awareness of the problem to solve it.
How about you? What are your obstacles to creating great videos?