Video: How to Make Engaging Videos Anyone Can Create—Human Connection is Key

By Alvin Motilla and Jessica Motilla

How to make engaging videos?

Focus first on building a human connection with your audience.

Think of your camera as a bridge to start a conversation. Before filming, clearly define:

  1. Who you are trying to reach.

  2. What message you want to convey to them.
Learn more about it!

Key Takeaways: How to make engaging videos?

Core Message: Anyone, even beginners, can create videos that deeply resonate with an audience by prioritizing human connection over technical equipment.

Key Points:

  1. Accessibility: Making impactful videos is achievable for "everyday people," not just professionals or those with expensive gear.

  2. Human Connection is Paramount: While equipment has its place, the most important factor for creating resonant videos is fostering a genuine human connection.

  3. Video as Conversation: Effective video creation is framed as a "conversation between you and your viewers."

  4. Camera as a Bridge: The camera is a tool to share your ideas and connect emotionally and intellectually ("touch the hearts and minds") with your audience.

  5. Audience-Centric Approach: Success starts with understanding your viewers.

Actionable Insights:

  1. Start with Your Audience (CRITICAL FIRST STEP):

    - Who?     Clearly define who you are trying to reach.

    - What? Determine the core message you want to convey to them.

  2. Prioritize Connection Over Gear: Invest your initial energy in planning how to communicate authentically and connect with your viewers, rather than worrying about having the best camera or setup.

  3. Frame Your Delivery: When filming, consciously think of speaking to your audience, fostering that conversational feel, rather than just speaking at the camera.

In essence: Forget needing perfection or high-end tools to start.

Focus intensely on who your audience is and what meaningful message you want to share with them to create truly valuable and engaging videos.

Your connection with the viewer is the foundation.

The transcript: How to make engaging videos?

Have you ever dreamed of making videos that people truly connect with? I have.

Imagine everyday people, just like you, creating videos that resonate with their audience.

The good news is, you can do this, even if you're just starting out!

Fancy equipment can help.

However, I find that the most important part of video making is the human connection.

It's about creating a conversation between you and your viewers.

Think of your camera as a bridge, allowing you to share your ideas

and touch the hearts and minds of people watching.

So, how do you get started? Focus on your audience first.

Who are you trying to reach?

What kind of message do you want to convey?

By keeping your audience in mind, you'll be well on your way to creating engaging videos that people will truly find valuable.

You might like these